Event photographers often give more priority to the beauty of each photo than to achieving the client's specific photo needs. If an event room has bad lighting, photographers may be too embarrassed to send those shots to the client because they don't want to look like an amateur.
As a photographer, I prioritize moments that sell the event, make it look helpful & fun to attend, tell a story or make people look like leaders. I try my best to get shots of each important attendee & speaker in case their face is later needed to tell your event's story.
My strategy of doing this is by building a shot list with clients. A shot list maps out all the pictures which are required or desired by the client. Below you'll find a photography portfolio organized as a sample shot list.
Exchanging Business Cards
Speaker + Audience
GROUP ACTIVITIES + DISCUSSIONS
Big Group Photos
Smiling at Camera
Event Staff / Team
HQ / Venue Tours
PERSONAL PHOTOGRAPHY RATE:
$3,250 per day (8 hours max), or
$2,000 per half day (4 hours max)
INCLUDED IN PRICE:
1hr consultation to develop shot list & timeline.
50-100 photos delivered per event day (organized by timeline or shot type).
Lightly edited/retouched and color corrected images, with some combined moments (to show more smiles).
High-resolution JPG files with full publishing rights. (No watermarks. No need to credit photographer).
Photos delivered digitally via cloud storage: Google Drive, Dropbox, etc. (or flash drive upon request + reimbursement).
5 web-sized JPG images delivered by next morning after each event day for social media use.
Remaining delivered images within 3 days after event.
ADDITIONAL COSTS / REIMBURSEMENTS:
Stay (nearby hotel)
Flash drive + shipping (optional)